Twitch Branding & Asset Design

Twitch is a popular online streaming platform where content creators can connect with their audience in real time. The following is my work on branding design and asset creation for a Twitch Affiliate streamer with 1.9k followers.

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Twitch Branding

Branding and Asset Design

For this project I worked with my client to develop a clear and cohesive brand for all of their Twitch assets that reflected the personality of their channel. I used an iterative and collaborative design process, offering several ideas, sketches, and desgins to the client and worked together to figure out the best desgin and branding fits for their channel. They expressed wanting to use citrus like colors and described their channel as friendly and wholesome. From this I developed a color pallete that would be readable and look good for both light and dark modes. Based on the personality of the channel and following the desired color pallete, I also developed a citrus sunset theme that was kept consistent through all of the assets created in order to maintain a cohesive brand and theme. For this project I designed and created 6 emotes, 9 panels, and a banner.